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Toto Wolff Set to Sell Shareholding Pricing Mercedes Formula 1 Team at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led the Mercedes team to record-breaking success in F1

Toto Wolff is in advanced talks to sell part of his shareholding in the Mercedes Formula 1 team.

The deal values Mercedes at £4.6 billion – an unprecedented figure for an F1 team – following the McLaren team was appraised at £3.5 billion in a change of ownership structure in September.

The Austrian executive, who holds a 33% stake of Mercedes F1, would sell a shareholding approximately five percent.

The 53-year-old would stay on as team boss and CEO should the deal proceed.

Shareholder Structure

Remaining partners in the team are Mercedes-Benz and chemicals giant Ineos Group, who each also own one-third of the enterprise.

An official representative stated: "We are providing no comment on the matter. The management structure of the team will remain unaltered, and all three partners are dedicated to continued achievements of Mercedes-Benz in Formula One."

Valuation Growth

The deal signifies a significant increase in worth of the Mercedes team after Ineos acquired its stake for £208m in 2022.

The rise reflects the expansion in valuations of Formula 1 outfits recently as a consequence of the increasing appeal of the sport around the world.

This was also seen in the success of the F1 movie featuring Hollywood star Brad Pitt, which debuted last summer and has grossed over $630m (£458m) at the box office.

It is the actor's top-grossing film and the highest-earning sports movie ever released.

Present Performance

The Mercedes team are runner-up in the team standings, behind McLaren, with three races left this season.

Their lead driver British driver George Russell has secured victory in two of the 21 races so far and is in fourth place in the drivers' championship after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team won a record eight straight team titles and seven drivers' titles, six for Lewis Hamilton and one by Nico Rosberg, from 2014 and 2021.

JA
The writer

Janice Arroyo

A seasoned card game enthusiast and strategist with over a decade of experience in competitive play and community building.

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